Guangzhou Treasure Flavour Food Co., Ltd. is a leading company in the food import and export industry, as well as a processor of various kinds of sweeties, sweetmeats and dried snacks in China.

Founded in 2000 in Guangzhou, our eternal tenet is "Honesty, quality, excelsior and great customer service. We work with the local agricultural industry and are continually developing new series of good-quality and healthy food products. Our high reputation within the food industry is based upon our strong dedication to food research, product development, quality control and community involvement.

We have sold our products to nearly 120 cities in China, and our "ZhenQiWei" brand food products, with their superb quality and packaging, are well known and welcomed by our clients in the USA, Britain, Japan, Korea, Singapore and South Asia. In 2004 our revenue reached over 100 million dollars. In the same year, we passed both the "CTA" and "Q" quality control qualifications. We are a leader in the food industry in China in terms of the level of our technical and management skills.

In 2000, a new sub-company was founded in Hong Kong, which is ZhenQiWei (HK) Co., Ltd. In 2002, the company was chosen through public appraisal as a "China Quality, Service and Reputation AAA Level Enterprise". In 2004, we became a member of the China Enterprise Confederation and the China Enterprise Directors Association. During the same year, we were honored as a leader in the food industry and were rated as one of the "10 Top Food Enterprises in Guangzhou".

ZhenQiWei's preserved fruit was awarded by being named as a famous product in Guangdong province. Zhenqiwei's dried pachyrhizus was awarded as the customer favorite by the Guangdong Quality Association and Guangdong Customer Committee. In 2005, it was confirmed as a "2000-2005 National Quality Product" by the China Association for Quality Inspection.

As a leading enterprise, our company was able to work cooperatively with the local government towards further advancement and development. With this technological, human resource and management advantage, we were able to put a huge amount of resources into research and development. These resulted in helping the local community and farmers to have a better life. Our company is also transferring from being a labor intensive enterprise to being a capital intensive and technology intensive enterprise. Consequently, we are achieving our goal of having positive and stable growth.

Product research and technological development are very important to our company. So, we have implemented a "research and technology" strategy to guide our future development. We are using new technology, new resources and new equipment to face the global e-commerce challenge. All our products are manufactured using advanced facilities, strict management, exacting quality control, and the combination of scientific formula with Chinese traditional workmanship. Zhenqiwei has become a noted enterprise in China.

"Hand in hand with our staff, creating a successful future together" is the aspiration of the company. Facing the challenges brought by e-commerce and China's accession to the WTO, Guangzhou Treasure Flavour Food Co., Ltd. began a management restructuring program to create a new enterprise structure, putting product quality in first place. We will create more and more high-quality food products for both domestic and international markets. We will also make sure that our company and our products are environmentally friendly.

We are proud of what we have accomplished and we are committed to all our customers who like "ZhenQiWei" foods. We will work hard in every way possible to enhance our competitiveness in the global marketplace. We believe that "ZhenQiWei" will soon be a famous international brand.