Shanghai purple textile is a professional engaged in home textiles exports a large well-known enterprises. It sets R & D, design, production, sales in one, over the years the focus has always been committed to the textile industry of China, is the founder and leader of the textile industry. Corporate headquarters is located in Shanghai Minhang, production is home to - Nantong, the company production capacity in the industry come first on the list. Enterprises not only has standardized modern management system, also has a large number of outstanding professional technical and management personnel, research and development capability and marketing capability is very strong, and with the help of the international metropolis of Shanghai information platform advantages, continuous innovation of traditional management idea and the management pattern, rapid implementation of brand franchise mode. At present, the purple wadding textile terminal network spreads all over the whole nation each big city. In 2012, the purple wadding textile in expanding their scale of production at the same time, began the development of the domestic market, begin industrialization operation into, onto the revitalization of the Chinese textile industry to take off the road. At present, in the textile industry of the purple textile floc has successfully registered, entered the fast track of healthy development of health. Since the inception of the company on the implementation of brand management strategy, purple flash brand win support among the people, not only has won a lot of the pursuit of high-quality home furnishing life success in sales, trust, quality, brands such as access to a number of relevant state departments honor. The company will adhere to the brand development strategy as in the past, the full implementation of brand promotion plan and brand internationalization strategy, by shaping the " fast, harmonious, excellence " as the core of the new enterprise culture, strengthening enterprise by system management to culture management forward, thus fundamentally to build the core competitiveness of enterprises, and strive to become the domestic textile industry enterprises.