Imperial Group's culture of home, is "to think industry think, think customers are thinking, line by line market" reflects the core values, "Responsibility, effective, pragmatic and innovative" character principle, the basic outlines Emperor Group and every family home voice Teijin, Responsibility - to consumers, society and the industry, should have a responsibility, Effectiveness - To promote effective manner, are thinking of every thing should be to achieve real results, Pragmatic - a course of action, to uphold the pragmatic spirit, the sense to do everything, Innovation - from Jian-Hua Cao to each person's blood vessels in the Imperial family, all the blood flow of innovation, not only to face the market for rapid response, but also the spirit of innovation, this is the century of China Imperial family the fundamental core of well-known enterprises, Cosmetics industry in China, Shanghai, chairman and president of Imperial family Jian-Hua Cao is a legendary figure, he hailed as the "American spirit, " "Ten leading entrepreneurs", in the beauty business for 35 years tirelessly, He has created, "Xia Fei", "Ao Lisi", "super day", "home Timor", "super-Li" five well-known brand in domestic and international gold medal won several innovation, and each one carefully written, in China left a deep mark on the hearts of the people.

In 2000, under the leadership of Mr. Cao Jianhua, China emerged the first day of beauty salon super store, has been swept nearly 200 cities, a total of more than 3, 000 stores and hundreds of thousands of loyal consumers, With the National Education Network and the China Beauty Health Network (I love I bought the predecessor of) the rise and success, Mr. Cao Jianhua's business areas have been extended to the network, and accept the Phoenix and an exclusive interview with China Central Television, China started to become the man of the new network economy, In the "I love my buy" sent the following supplier initiatives: First, the integrity management, Consciously abide by the state and local laws and regulations, abide by market rules and industry standards, so that product pricing, shipping approved in line with market rules, not inflated, not adulterated, consumers and the government consciously accept the supervision and inspection functions,