The Market

With its unique niche in top quality prawn cracker, Oishi Prawn Cracker, is synonymous with authentic Asian cuisine. The brand's success and remarkable market share is attributed to it's innovative approach and constantly striving to stay "one step ahead of the rest. "

Oishi Prawn Cracker took it's first step into the marketplace during the 90's with it's sister brand "Pigeon" already recognized with such wide popularity for over half a century. Now, after a decade Oishi Prawn Cracker has made a mark in its own right. It is one of the world's most recognized snack food. As a trusted partner in the recreational and in the kitchen, Oishi Prawn Crackers help consumer to create delicious Asian meals at home, quickly and conveniently. A corporate staff of over 6000 and an extensive distribution network ensures that Oishi Prawn Cracker is readily available around the world. The brand is marketed vastly including the United States, United Kingdom, and Japan.

Headquartered in Shanghai, China, Oishi Prawn Cracker is a wholly owned subsidiary of Liwayway Marketing Corporation Group, which is committed to build the Oishi Prawn Cracker brand and achieve growth through strengthening it's position as the leader in the Chinese convenient snack food manufacturer in the global marketplace.

Achievements

Quality and customer satisfaction have always been top of the agenda with the Oishi Prawn Cracker, so being the first prawn cracker manufacturer to be presented with a most famous award by the Shanghai City Government in 1992 was a great honor for the brand.

Sales are a good measure of customer satisfaction and a 2003 export award showed Oishi Prawn Cracker are the top seller in its categories. First launched in 1990's, the Oishi Prawn Cracker has achieved a growth in sales that is unmatched in China.

Sister brand "Pigeon" first set up operations before the founding of the PRC in 1949. The 90s saw changes in ownership and management of Pigeon. The company was acquired by the Liwayway Marketing Corporation Group which took over its management. Liwayway Marketing Corporation Group expanded into more markets and made Oishi Prawn Crackers became a well-known brand worldwide.

The Product

Oishi Prawn Cracker offers a range of distinctive flavours that brings to all type of dishes and indispensable for every kitchen. Oishi Prawn Cracker is a basic sidekick used to enhance almost all Chinese-dishes, either as a cooking decorative or finger food.

The use of advanced production technologies has made Oishi Prawn Cracker production site in Shanghai, China standard setters in the industry. Incorporating traditional Chinese culinary wisdom with sophisticated production and packaging technologies, Oishi Prawn Cracker allows everybody to enjoy traditional prawn crackers in the comfort of their own home.

Brand Values

The Oishi Prawn Cracker brand is perceived as part of everyday family life in China. Sharing food, cooking and eating is one way family relationship is strengthened and Oishi Prawn Cracker's contribution to the creation of delicious dishes means it is perceived as a warm, caring, and down to earth brand.

Only the freshest ingredient especially the use of real prawns are used by Oishi Prawn Cracker, which proves to its customers that they are valued and only the best is good enough for them. Oishi prawn Cracker dedication to culinary innovation provides consumers with better eating and cooking, bringing everyone not only gastronomic satisfaction but also greater enjoyment of life. Innovations such as the vast range of flavorful and colorful selections show that Oishi Prawn Cracker is contemporary and tries to ensure its customers can always enjoy a prawn cracker, no matter how busy they are.

THINGS YOU DIDN'T KNOW ABOUT OISHI PRAWN CRACKER
* Oishi Prawn Cracker is made from real prawns.
* HACCP Certified
* ISO 9001: 2000
* "Pigeon" brand is a subsidiary of Liwayway China Group