Founded in 2006, Shelmai adheres to fast luxury as its core concept of operation. The brand rapidly expanded over the past ten years and opened over 160 stores throughout China and overseas. After adopting brands group strategy, Shelmai launched its sub-brands step by step and started its international expansion by establishing a base in Singapore, continuing its expansion in Britain, United States, France, Japan and so on. Shelmai will maintain a steady growth by adding 60 to 100 stores each year and expect over 400 stores worldwide by 2020 with a turnover of 10 billion Yuan. In future, Shelmai will continue to provide fast fashion experience for customers across the world and become a greater fashion empire with international presence.