Shanghai Forever Co., Ltd. was founded in 1940, and has established a worldwide reputation as the maker of the forever brand of bicycles, one of the largest and best established bicycle companies in the world.

In 1993, the company became a listed company in China, with shares listed on the Shanghai Stock Exchange. At the very first year of the twenty-first century, Zhong Lu Group, a pioneering enterprise run by local people gained control of Forever. Forever then extended its product scope to encompass green and environmental products.

Now the company manufactures and distributes healthy and environmentally sound products such as bicycles, electric bicycles, and LPG motor scooters. Additional recreational products include bowling equipment, automatic Mahjong table, and plastic surface materials.

Forever branded and Forever produced products have been exported to more than 100 countries and regions. Forever was certified with ISO 9001: 2000 quality management system, by BVQI, France. Forever has the capacity to manufacture 300, 000 sets of electric bicycle annually, adding three additional series of product groups.