MISSILE is the main brand of SANDING. As a professional sport bicycle brand, MISSILE has been committed to developing sport bicycle frame and complementary products for almost ten years. In order to conform to the constantly developing Chinese market; Adhere to the excellent pursuit of high quality; Further optimize properties of the products, MISSILE is always introducing new products to the market. The variety of sports, leisure steel; Match grade scandium alloy; High-strength aluminum alloy; Titanium alloy and carbon fiber frame that all under MISSILE, were not only esteemed by the majority of bicycle fans, but also won high affirmation from the professional drivers.

SANDING introduced complete cycle series officially by the end of 2011, which drastically promotes its brand product linear and enhances its competitiveness. Exclusive-stores have been setting up in various places and the products are warmly welcomed. Meanwhile, MISSILE introduces Chinese brand name "Mi Sai'er", and it is co-promoted with its English name "MISSILE". MISSILE put forward riding concept of "Riding Lights up Life, MISSILE BICYCLE".

With the development of product linear, MISSILE brand has been promoted to more than ten countries and regions home and abroad. MISSILE has also developed from a frame parts brand to a more comprehensive bicycle brand. Looking forward, the MISSILE team will, as always, make persistent efforts, be committed to upgrading and developing the brand to make it famous and influential with a qualitative leap.