Qingdao Yeelink Information Technology Co., Ltd. (hereafter Yeelink) is an emerging innovative enterprise that was founded with the help of the American incubator SOSventures and became part of the Xiaomi ecosystem in 2014. As a company which integrates design, research and development, production, and marketing, Yeelink is striving to become the leader of China's smart lighting device industry.

Yeelink mainly produces smart lighting products. The simple function of traditional lighting products means that they are unable to provide features such as reminders, changing brightness, and smart switches. Yeelink is changing all of that by creating a brand new, high-quality, and comfortable lighting experience with smarter user operation, providing personalized and superior quality lighting that people require. The team at Yeelink is brimming with outstanding talents from the Internet, communications, consumer electronics, and high-end lighting industries. This team utilizes the "Internet Plus" concept to bring rejuvenation to Chinese products, and adopts a product strategy based on releasing individual products which are of high quality. Xiaomi's Big Data program is used to both obtain users and carry out user education, with the benefits of its large-scale leading to cost and product advantages. They will carry out further comprehensive smart lighting solutions which satisfy the smart lighting requirements of household consumers and industrial users as well as by obtain data related to the everyday lives of consumers, based on which they will involve in other sectors of the smart home market.

Yeelink mainly utilizes the materials from internationally respected companies to complete the industrial designs and associated engineering work of its products. All the company's industrial design engineers have experiences in cooperation and developing projects with first-rate design companies, such as Misfit, Fuseproject, and Jawbone. Our lighting products are created to match the standards of world-class popular electronic consumer products, with design standards and product requirements markedly superior to those of other domestic lighting companies.

Right from the very beginning, the company has been steadfast in its determination to establish its own brand. The company has applied for intellectual property rights for all its self-developed invention patents and software copyrights. Before the products being launched in both domestic and international markets, they all obtained various certificates, including China Compulsory Certificate (CCC), the European CE marking, and the U. S. FCC certification. Yeelink has so far applied for a total of 16 intellectual property rights, with 6 of these already being granted. Out of these 16 intellectual property rights, 7 are for software copyrights, 5 for invention patents, 3 for design patents, and 1 for a utility model. The company's total investment in research and development exceeded 5 million RMB in 2015. The company has integrated its current range of lighting products to form a product line, which can create a complete smart lighting system in China.

In 2016, Yeelink will continue to increase its investment of capital and human resources in research and development and technological upgrading. The total sales revenue of 2016 is expected to exceed 100 million RMB. At the same time, the company will also keep developing and establishing online and offline sales channels both at home and abroad. It will continue to encourage its research and development personnel to apply for patents and copyrights and provide them with a set amount of patent bonuses. Yeelink will also continue the establishment of its brand. It is hoped that the company's overall competitiveness can be increased to obtain even more economic benefits, while at the same time the company is also striving to make an even bigger contribution to the society.