Polyconcept ranks among world leaders in serving businesses and consumers by the creation, development, marketing and distribution of lifestyle and promotional gift products. The vast range of lifestyle products on offer is designed to meet an ever-growing consumer demand for products which express an individual "art de vivre". It is benefiting from the growing needs of affluent consumers and the increasing use of promotional items in local and multinational marketing campaigns. Polyconcept knows how to create added value to a wide range of basic convenience products such as pens, agenda's, lighters, watches, bags, apparel, audio-products, telephones. This way it turns them into desirable promotional gifts or trendy lifestyle items.

Polyconcept operates an international commercial network channelling its thousands of products to specialist distributors and retail outlets. The company's products are marketed in all five continents, primarily under proprietary or licensed trademarks. A unique product mix and the entrepreneurial spirit of its teams have rapidly built a prominent market position for Polyconcept in a very fragmented competitive environment. The company carries over 20,000 different articles, and its successful marketing relies on an integrated R&D division, in-house sourcing and quality control operation in the Far-East (predominantly China), as well as sophisticated logistic and distribution systems in Europe and USA. The group employs more than 1000 staff world-wide. Company sales in 2002 were in excess of 350 millions Euros.