As one of the most influential toys industrial corporations with a famous trademark in Guangdong, Longxiang Toys Industrial Co., Ltd has been always bending itself to the research and development of a great diversity of products and the construction of its brand culture, in line with the core idea of "Love & Enjoy". Since the foundation of Longxiang in 1992, it has achieved 80 appearance patents, 16 new practical patents, 2 invention patents and the title of trustworthy corporation, and be recognized as the member of Chinese Toys Association as well.

Longxiang has been always insisting that only by technology innovation and the research and development of patented products could the corporation keep developing as the leading enterprise among the toys entitative distributions in China. To be more specific, Longxiang has become the most famous brand with its nearly one hundred patents in the field of stunt cars. In addition, senior R&D team and advanced production facility absolutely assure that Longxiang could take up more than 80% of sales in entities and more than 90% of sales in e-commerce. Besides, it contributes to the construction of differentiated brands and sales network that the market share of Longxiang self-developed remote ship models, intelligent robots and other puzzle toys has been keeping growing up year by year.

In the second place, Longxiang values the combination of toys and animation to strengthen features of products and meet market demand. As the animation market are getting diversified, Longxiang decided to cooperate with the most competitive animation corporations and acquire the authorization of some popular animation images, some of which have achieved great success, such as the cooperation with "Boonie Bears" from Huaqiang Animation Co., Ltd and "Super Baozi" from Yidong Culture and Communication Co., Ltd.

On the basis of various categories of products, Longxiang have established perfect domestic and international sales network and marketing team to control the operation. On one hand, Longxiang possesses hundreds of distributors and tens of thousands of counters in supermarkets interiorly. On the other hand, Longxiang has identified by ISO9000 and acquired Export Product Quality Permit, registered trademark and patents abroad, and the right of import and export, which has offered opportunities for Longxiang to expand its business to America, Europe, Russia, South America, Japan, Korea, the Middle East, Southeast Asia and other primary toys markets.

Along the process of research, producing and selling of products, Longxiang has been targeted for building an international toys and children's products brand and communicating the brand culture of "Love&Enjoy". Except the brands of "Stunt Star", "Ocean Star" and "Amuse U", which contain all kinds of patented toys, Longxiang commit itself to the construction of the sub-brand, "LilEyes", including baby monitor, stories teller and other high- tech intelligent products for children, through which Longxiang could expand its business to infant market and improve its brands distribution.

To sum up, Longxiang would integrate the existing products network and improve the differentiated brands to make a fantastic world of toys and children's products.