YSA is a specialist management consulting and corporate advisory firm focused on the China market. Our management consulting practice assists companies understand, enter and succeed in the China market. Our corporate advisory practice assists foreign firms to invest and joint venture in China and local Chinese firms to invest abroad.

China Market Entry, Many consider the Chinese market still to be the ultimate challenge for business. The sheer size of its markets, the complexity of the relationships and an entirely different business culture - to name but a few - present challenges for many foreign companies. In such an environment, Yatsen Associates supports its clients not only in developing the right strategy, but also implementing it in a pragmatic way. By doing so, clients recognize us not only as a service provider, but as an entrepreneurial partner.