Carlsberg beer has been enjoyed in Hong Kong since 1923 when it was first imported on an official basis. This made Carlsberg the first imported quality beer and secured the brand's position over the years as one of the most popular in Hong Kong.

Carlsberg Brewery Hong Kong Limited was established in the year 1978. The main business of the company is the production, distribution, sales and marketing of Carlsberg and a number of other beverage products in China, Hong Kong and Macau. Carlsberg Hong Kong Limited is a subsidiary of Carlsberg Brewery Hong Kong Limited, responsible for the distribution, sales and marketing of Carlsberg, Carlsberg Chill, Jolly Shandy, Tetley's, Holsten, Tuborg, Guinness, Kilkenny, Skol, SOL, Dos Equis, Wind Flower Snow Moon and Alice White.
"Carlsberg Green Label", as it is popularly known within the company, is available in bottles, as well as cans and draught that are sold through many locations in Hong Kong and Macau. Due to the company's efficient combination of its own distribution team and a network of external distributors, Carlsberg is able to ensure an ideal freshness and high quality to its products. In addition to the main brand, Carlsberg Green Label, the company introduced its internationally famous strong lager "Special Brew" in 1982, which is available in cans. It has since then enjoyed high popularity with beer connoisseurs. To capture the light taste beer lovers, "Carlsberg Chill" was introduced in 2004.

As an international beer, Carlsberg's presence in Asia has grown stronger and stronger. Carlsberg has direct shareholding in breweries in Hong Kong, China, Malaysia, Korea, Nepal, Sri Lanka, Thailand, Vietnam. In addition, the Carlsberg brand is brewed under license by breweries in Japan, Philippines and Indonesia. Carlsberg Beer is imported in Taiwan, Macau, Singapore, Laos and Cambodia.