In 1906-1908, an explorer in Asia investigation. He traveled central Asia, the qinghai-tibet plateau. By zhejiang start, across multiple areas. He devoted his life to this. In memory of the great explorer and founded the ever to outdoor brand.

From the beginning of establishment of forever and adhering to the "excellent quality comes from our focus" service concept, the positive exploration, and the courage to challenge limit, has been and environmental bad outdoor adventure activities closely together, through the constant technology innovation, design and produce comfort and safety is more and more high outdoor equipment, to meet the needs of different levels.

In 2011, ever to take the first step in diversified production line, roll out skiing and camping series products. Become the Chinese youth mountaineering expedition designated outdoor products, be Asian countries known as home?