Maxell has been the leader, since 1961, in developing and introducing cutting- edge products in the industry. Our business began with dry cell batteries, the origin of the company name "Maxell" was derived from the phrase, "maximum capacity dry cell", which has now become a renowned brand name in superior optical and magnetic memory media products. Since its inception, Maxell has always been devoted to providing our customers with the finest quality products and services through the most advanced technological and innovative ideas. In order to keep pace with the ever-changing needs in the current multimedia era, Maxell will continue to uphold our corporate mission: "To maximize memory capacity and mobility" by continuously investing tremendous resources into research and development of key devices in our fields of expertise: Data, Energy, and Sound and Vision.