Guangzhou Kangaroo Leather Goods Co., Ltd. specializes in developing and selling leather goods. The company is the exclusive agent of "Australia Kangaroo" leather goods in China. Owing to the business Principle of "Sincerity, innovation, constant improvement" and the cooperation principle of "Double win", the company has developed into a professional brand company with several big area agent and sole distributors and the business covers over 20 provinces in China.

Basing on the talents principle of "People-oriented", Guangzhou Kangaroo Leather Goods Co., Ltd. has attracted various elites in or out of the industry, which enables the operation of the company to be standard and sets solid foundation for the constant development of the company.

"Australia Kangaroo" leather goods is "the symbol of fashion, casual and free". With exquisite manufacturing, quality raw materials, European and U.S designing principle and the product style of "Excellent quality, fashionable design", after more than 10 years development, it has been widely accepted by the consumers especially the professional gentries. At present, 70% of the products are exported to Italy, Germany and Japan. The products consist of men's handbag, women's handbag, wallets and belts etc. Among which, the men's handbag has won extremely high reputation at home and abroad. Since the women's handbag launching into the market in 2002(3), it has also enjoyed high confidence from the consumers.

At present, in order to achieve long-term development and create world-renowned brand, the company has completely introduced the "Brand Strategy" and has established the professional developing and designing center which focuses on developing men's and women's handbag, travelling case, wallet and belt. Moreover, the company has systematically planned the marketing channels which set fine foundation for the brand to achieve full-directional coverage in the market.

Systematic and integrated marketing channel strategy, personality brand image and full-directional brand promotion will create favorable benefit for the cooperators at varied areas.