This is the philosophy which Einhell follows to develop and market products for the handyman and tradesman for home, garden and recreational use. The consistent high quality of our products and an attractive pricing policy which is focused on stability have remained the essential success factors right from the beginning. Our product policy is based on an ability to react faster and be more flexible and innovative than the competition. Our motto is to be "moving on when the others are just getting there".

The company operates around the world to meet the needs of its specialty store, mail order, garden center and discount chain customers. Subsidiaries and affiliated partners around the world enable Einhell to provide an unparalleled level of comprehensive global service. Subsidiaries provide a local presence for customers who operate worldwide. Partners around the world market Einhell products under license using their own brands.

Styling as well as quality make a product distinctive. All future development products will feature a unique, distinctive shape and design.