As one of the leading branded sportswear enterprises in China, ANTA Sports Products Limited primarily designs, develops, manufactures and markets sportswear, including sports footwear, apparel and accessory. The Group has established extensive distribution network and nationwide retail outlets in China under the management of the distributors. The Group places great emphasis on branding by integrating the resources from sports leagues' sponsorships, placement of advertisements, interaction with consumers through internet and endorsement of elite athletes with the featured products to enhance product differentiation. Its footwear has been led in China composed index on market shares for seven consecutive years.

Vertically Integrated Business Model

The Group has innovative research and design capabilities, extensive experience in brand management and distribution management, and self-production capabilities that enables us to control the key stages of the operation from products design, development, manufacturing, brand management to sales and marketing of the ANTA products by our distributors.