Eurasia trading and consulting co. Ltd. has been operating in mainland China since 1994. The starting business was the importation in China of Italian leather and the production of leather articles (such as shoes, bags and accessories). At the same time, it focused on the possibility of researching the Chinese market in all its economic areas.

Eurasia grew rapidly, developing the nature of its business, reaching an excellent knowledge of Chinese economic and production culture in all facets of its manifold and complex market.

Eurasia is now a steady reality that cooperates with famous Italian brands in many economic sectors, such as fashion, food and beverage. Among its different targets eurasia aims to introduce the unique Italian culture and tradition into China, focusing mainly on importing and distributing some of the finest Italian wines. The well-rooted knowledge of the Italian prestigious wine and food culture shared by the members of eurasia's team enables eurasia to promptly respond to the growing interest in the Italian long tradition which is today felt internationally. Providing consultation and assistance also in this field eurasia, in cooperation with well-known Italian wineries, acts as a representative of Italy in the vast Chinese market.