In 2005, Haitian company started to preparatory build a brand called NEVERBACK.

The headquarters is based in Yuhuan Country, Zhejiang Province, is also famed for "the capital of the Chinese Valve".

In 2009, NEVERBACK floor drain began to promote, later we lunched washer drainer and kitchen drainer.

NEVERBACK includes six series, have more than 200 kinds of differernt functions and designs. Among them, Shenhai series and Donghai series magnetic auto-seal drainer have become the leader in the domestic floor drain industry by the excellent odor removal, big flow rate and almost perfect details.

The longer drainer of Feitian series which NEVERBACK takes the lead to promote. Once pushed in 2010, NEVERBACK is highly recognized by many designers for its disruptive new kind of design, and become a new favorite in this field

The success of Feitian series have laid the foundation for the development of floor drain, and make its role in bathroom has already changed qualitatively.

NEVERBACK is the first brand to proposed that the floor drain have five year warranties. At the beginning of market launch, we signed a first third party advance compensation underwriting solution for floor drain with Ping An Insurance of China, replacing consumers' worries.

NEVERBACK has been successively awarded the titles of Chinese Sanitary Ware Brand Products and Chinese Decorative Building Materials Promotion Products, and also received a invitation to involved in writing new drainer industry standard.

With the increasing improvement of product line, the powerful feature and the new design concept were pushed out continuously, Making NEVERBACK brand turns into the forefront in this area. In 2010, when whole foreign and domestic market were in a tight corner, NEVERBACK ushered in the spring of sales. The annual sales were still maintained more than 30 percent growth rate. All the success reflects the importance of innovation, let the vitality of NEVERBACK brand shines in innovation., and ultimately create value for consumers.