Wuliang (Henan Yourun Food Co., Ltd. )

Henan Yourun Co., Ltd. Was established in October 2002 (formerly Luohe Baile Trade Co., Ltd. ), and is a food enterprise specializing in the research and development, production, and sales of biscuits, wafers, and puffed foods. It integrates strategic research, brand management, marketing and advertising planning, and terminal services into a large-scale production and professional sales system.

Henan Yourun Co., Ltd. Has fixed assets of over 100 million yuan, covers an area of more than 120 mu, and has a building area of 30, 000 square meters. There are more than 400 employees and 80 professional and technical personnel. The company has excellent equipment and outstanding technology, with 3 fully automatic biscuit production lines, 3 wafer production lines, and 1 puffed food production line, forming a good scale benefit. The main products have more than 50 varieties, covering high, medium and low grades, among which the "Bailejia" brand products are mainly medium-grade.

After decades of focus and accumulation, the company began to be involved in the development and operation of food and launched the "Wuliang" brand series of products. With the quality of high quality, nutritious and delicious, it has received wide acclaim from consumers. In recent years, on the basis of ensuring quality, Baile has continuous technological innovations, and the output value of new products has doubled every year. Baile people will continue to focus on the research and development of new products and market construction with consumers as the core, and work together with distributor friends for a win-win situation.

The factory was established in 2000 and put into production in 2001. At that time, the occupied area was less than 20 mu, with less than 100 personnel, one 62-type biscuit production line, one wafer production line, and a total investment of more than 4.6 million. After 20 years of arduous journey and obscurity, the hard sweat has brought about today's Yourun Company. The company now has more than 300 employees, a total occupied area of more than 100 mu, 5 production workshops, more than ten relatively advanced production lines in China, mainly producing biscuits, cakes, waffles, egg waffles, wafers, egg rolls, steamed buns slices, small pancakes, chocolate-coated series products, explosive crispy balls and other products. The investment in fixed assets has exceeded 100 million yuan. In the past two years, it has been a year with a relatively large development span for the company. In recent years, the company has invested nearly 20 million in automation transformation and equipment. It has started to develop from a single focus on biscuits and steamed buns slices to cakes and bread. These changes are not small tests for the company's production management and marketing management, and some detours have also been taken. After two years of exploration and learning, the sales volume of the company's waffles is now very stable. Among all the waffle competitors, the quality and price advantages of Wuliang are very obvious. Since 2021, the company has changed its strategy and started to take popular products such as hand-teared and butter bread as a breakthrough. At present, the growth is relatively fast, and the dawn has also been seen. We have traditional advantages in biscuits, but there has always been a situation of untimely delivery. For this reason, we streamlined the products. This year, another 1-meter natural gas biscuit line has been added, and the phenomenon of out of stock has been basically solved.