As the Chinese adage goes, one tree standing under the sky is just a tree, two trees standing shoulder by shoulder is to be a small forest, while three trees standing side by side is to be a big forest, that's what the real deep meaning of the brand for Mulinsen.

Established on 1988, Mulinsen casual shoes with a view to create the first brand of China's casual shoes. It conveys the ideals of nature, sunshine, health and harmony, bringing the experience of healthy and comfortable and freely walking for its consumers by the principle of shoe fit to feet and shoe fit to person, and exquisite workmanship.

Through the development for more than 10 years, Mulinsen held on to a position of leading brand for casual shoes throughout, no matter in the area of brand influence or the market occupancy. Mulinsen is an executive member of China Leather Associate, the key enterprise in domestic footwear industry. From 2002 and through three consecutive years, it had the honor to win the first prize of Real Leather Cup for nation-wide designing contest, and obtained the Top China Brand title, etc. It is declared that the brand's value of Mulinsen is up to 56.8million RMB by the authority organization in 2011.

Mulinsen own the advanced researching institute_Fujian Fusheng Shoes Co., Ltd. Technique Center, so it is among the best on the area of technique personnel and researching means and product technology content, at the same time promotes the development of footwear industry in Fujian Province.

Mulinsen sets up strictly quality assurance system, its product quality must conform to the leather shoes' standard QB/T1002-2005, leather sandal's standard QB/T22756-2008 and casual shoes' standard QB/T2955-2008, all the products need to pass the programs of self-check, procedure-check and final product check. The casual shoe standard QB/T2955-2008 has been issued and executed by National Development and Reform Commission, which drew up by Mulinsen.

Mulinsen has founded 33 sales agency points and more than 3000 franchised stores, set up many marketing institutions in America, Middle East, Philippine, Russia, England, Germany, France, Japan, etc., which form into a selling network system covering home and abroad.

At present, Mulinsen group has owned the right to use the marks for about 40-50 main categories. The group construction has commenced on full scale. Mulinsen in future will open up the international modes of operation for group, carry out diverse multi-industry operation for brand, and achieve the dream of more wealth.