Industry Characteristics

• Technology-intensive: It involves multiple disciplinary fields such as chemical engineering, bioengineering, physiology, and medicine. Continuous technological innovation and R&D investment are required to improve product performance and quality.

• High Added Value: Through means such as brand building, product research and development, and marketing, a relatively high added value can be given to products, resulting in good economic benefits.

• Diverse Product Range: It meets the needs of consumers in different life scenarios. The product categories are rich and diverse, and new products are constantly introduced with the changes in consumer demands.

• Interdisciplinary: From product formulation design, production processes to packaging design and marketing, etc., collaborative cooperation of professionals from multiple disciplines is needed.

Main Product Types

• Detergents: Including washing powder, laundry liquid, dishwashing liquid, soap, fabric softener, etc., which are used to clean the dirt on the surfaces of clothes, tableware, and households.

• Cosmetics: Covering skin care products such as face creams, lotions, essence liquids, facial masks, etc., as well as color cosmetics such as lipsticks, eye shadows, blushes, foundations, etc., which are used for beautification, skin care, and facial modification.

• Oral Care Products: Toothpaste, toothbrushes, mouthwashes, etc., which help maintain oral cleanliness and health.

• Disinfection and Pest Control Products: Mosquito coils, insecticidal aerosols, electric mosquito liquid, disinfectants, etc., which are used to kill mosquitoes, bacteria, and viruses to ensure household hygiene and health.