The corporate culture refers to the total of a series of ideas and behaviors which enterprise staff generally approve and follow consciously of the present stage, show as mission of enterprise, wish scene, values, code of conduct, code of ethic, tradition that follow and used to it, etc. Usually. The purpose to implement enterprise's cultural construction lies in, establish the enterprising spirit with enterprise's one's own characteristic and enterprise's management theory through training, mould the corporate image, make enterprise's famous brand; Strengthen the principle that " people first ", carry on system innovation, innovation of mechanism and management innovation, fully arouse the enthusiasm of staff and creative, realize enterprise's great-leap-forward development. Enterprise's aim: Enterprises creating tomorrow Bring up the people of future enterprise.

Enterprise's idea: Conception developing Grow with each passing hour People first Revitalize the enterprise in culture.

Management theory: Regard benefit as the centre Regard talent as the capital Market-oriented Regard prestige as the life

Management objectives: Clear definiton of powers The goal is clear In coordination with in order Fast and high-efficient

Enterprising spirit: Unite as one Pioneer and invent Struggle hard Surmount oneself.