Sourcebynet was founded in Denmark in 2000 by a group of Senior Purchasing Executives with decades of working experience for some of the worlds' largest retailers of home furnishings. These top managers had a vision of building a furniture sourcing and procurement company that non-competing customers worldwide could access without having to start their own out of country operation. Having worked in Asia, the founders of Sourcebynet realised that a thirdparty provider could deliver the benefits of an in-house sourcing and procurement unit without the fixed costs and distractions of operating a business in distant locations.

In 2000, the system was such that many companies were buying from agents and wholesalers who were based incountry, and where the equality and transparency of the supply chain favoured overseas suppliers. Thus Sourcebynet launched its concept of "genuine representation of the buyers' interest", which was eagerly embraced by early mover clients in Europe, Australia, the United Kingdom and South America. The success of our concept can be seen by the fact that many of these first customers from 20 years ago are still our partners even till today.