Under the leadership of the FUZIHE town government and the Fuxingwan village committee, the Macheng Guanbaichun Culture & Communication Co., Ltd. Aims to protect traditional culture and develop distinctive industries, with the focus of"Embroidery floor + embroidery lady", all media channels to promote the story of embroidery floor, ancient village humanities, traditional skills, using the"Internet to build e-commerce sales platform, guide the"Embroidery" live tape goods, selling handicrafts, hand-woven Fu Xingwan village characteristics of the brand, broaden the market and achieve income. Macheng Guanbaichun Culture Communication Co., Ltd. Achieves the integration of production, supply and marketing through the "Company + cooperative + embroidery Niang" business model. The company collected the orders and set up a crochet farmers' professional co-operative in Fuxingwan, Macheng, to take the orders. The co-operative then distributed the orders to more than 50 fixed co-operative "Embroidered women" in the village and surrounding villages, producing exquisite finished products.