Clothing, food, housing and transportation are the four major elements of human life. People put "clothing" in the first place, which shows the importance of clothing for human beings. This time, our project chooses women's clothing stores, because the clothing industry is a never-saturated industry. The clothing industry is more mature, the cost of the project is low, easy to enter and easy to start, it is very suitable for those of us who have just set foot in business, and they themselves are also a little interested in clothing, which is a combination of interest and career. Why choose women's clothing? Love beauty is a woman's nature, and women are more willing to reflect their beauty in wearing. A good word: "A woman's wardrobe is always one less piece of clothing", which also caters to the beauty love, love to wear women's psychology. In today's market environment, the industry is not so prosperous, and the women's clothing market is becoming increasingly saturated, the competition is very fierce, to successfully operate a women's clothing store and achieve stable profits, it is not easy to do a thing. Including: The consumer group of the clothing store, style positioning, pre-opening preparation, store decoration design, supply wholesale market and other aspects of the perspective, focusing on the introduction of clothing stores from the market positioning, store site selection, customer service, purchase skills and other aspects of the systematic introduction, in order to make the men's and women's clothing stores achieve effective operation.