I. Historical evolution

Jize County Shuanghao Food Processing Factory was established on August 9, 2018, and is headquartered in Chilli Industry and Trade City, Jize County, Handan City, Hebei Province. As a sole proprietorship, its founder Wang Ligang has accumulated rich experience in the field of enterprise management, laying the foundation for the steady development of the enterprise. The registered capital of the enterprise at the beginning of its establishment was 200,000 yuan, and the capital increased to 1.01 million yuan in October 2023, showing the intention to expand.

II. Performance

1. Business scale

The company provides 45 kinds of goods, covering processed grain products, natural/extruded potato chips, fried potato chips, mixed snacks (storage-resistant) and leisure food. It has a rich variety of commodities and strong market coverage.

2. Intellectual property rights and qualifications

It has 16 registered trademarks (the latest registration was in April 2024), 2 qualification certificates and 3 administrative licenses, reflecting the technical reserve and market competitiveness.

3. Business expansion

In March 2025, the business scope was greatly expanded, and new businesses such as food Internet sales (only pre-packaged food), food import and export, import and export of goods were added, and it was clear to "independently carry out business activities not prohibited and restricted by laws and regulations", paving the way for international layout.

III. Business scope

1. Core business

• Food production and sales: including potato products, bean products, puffed food, fried food, nut products, fried products, candy products, pastries, etc.

• Internet sales: sell pre-packaged food through e-commerce platforms.

• Import and export business: covering food import and export and agency services.

2. Retail business

Operate the retail of edible agricultural products and further expand the consumption scenario.

IV. Development Prospects

1. Potential for market expansion

• Product diversification: 45 commodities and 16 registered trademarks provide the basis for market penetration. In the future, competitiveness can be improved through market segmentation (such as healthy snacks and functional foods).

• Online and offline integration: Combined with the qualifications of food Internet sales, the O2O model can be developed to cover more consumer groups.

2. Internationalisation opportunities

• The improvement of import and export qualifications provides conditions for enterprises to participate in the global supply chain, which can enhance profitability by exporting specialty snacks (such as spicy food) or importing raw materials (such as high-quality grains).

3. Policy and industry dividends

• The state's support policies for agricultural products processing and cross-border e-commerce (such as tax incentives and customs clearance facilitation) will reduce operating costs.

• The leisure food industry continues to grow, consumers' demand for healthy and convenient food is rising, and enterprises can seize market share through innovative products (such as low-sugar and high-fibre snacks).

4. Challenges and responses

• Competitive pressure: It is necessary to avoid homogenisation through differentiated positioning (such as geographical characteristics and cultural IP).

• Supply chain management: It is necessary to optimise raw material procurement, production process and logistics distribution to cope with the complexity brought about by import and export business.