Brief introduction of enterprise background

Bitichong baby products (Hong Kong) Co., Ltd. Is a Hong Kong maternal and infant products group, a pioneer in the field of health and health care in the world, a manufacturer of professional baby products in Hong Kong and a strong leading brand in the industry of maternal and infant products. It is a multinational professional infant products manufacturer integrating comprehensive development, design, production and sales. It specializes in the research and development and production of all kinds of baby wipes, baby diapers and babies Baby bath shampoo, bubble hand sanitizer, baby antibacterial detergent, bottle, nipple and other baby products. The group company adheres to the core concept of "caring every contact with heart".

1, Company profile

Bitichong baby products (Fujian) Co., Ltd., established in 2012, is a holding subsidiary and operating entity of bitichong baby products (Hong Kong) Co., Ltd. Entering the Chinese market. The company is located in Shangzhai Hengmei Park, Wuli Industrial Zone, Jinjiang City, Fujian Province. The construction area of phase I is about 6000 square meters, and that of phase II is about 15000 square meters. The company is also by far the largest Chinese investment company of bitichong baby products (Hong Kong) Limited. The Chinese market is the largest market in the world after Europe, America and Japan, and the brand recognition of slugs in the Chinese market is gradually improving, and it may become the leading brand of infant and child in the next 3-5 years.

Different from the consumption awareness and usage habits of consumers in Hong Kong and other countries, first of all, bitichong (Fujian) will pay more attention to the development of localization. Therefore, bitichong (Fujian) Co., Ltd. Has launched the "cloth baby" brand according to local conditions, so as to provide more products suitable for Chinese mothers and infants of childbearing age from R & D to production; Secondly, the company will develop more products Line, on the basis of the original maternal and infant products, more fully consider the needs of consumers in various stages. Thirdly, the company will take advantage of its production efficiency to provide consumers with more products with higher added value.

In a word, bitichong (Fujian) will take this opportunity to further exert its brand power and provide better products and services for the majority of Chinese infant users. The company will inherit the business scope and enterprise concept of the group company, and gradually build itself into a professional comprehensive manufacturer of infant products integrating market research, product research and development, fine manufacturing, terminal sales and marketing services.