JINBEI brand was created in 1989 and held a leading position in the LCV market in China. After 35 years development, it has become an industry benchmark and is the only commercial vehicle brand that represents the entire category with its brand name. With its outstanding quality and accumulated reputation, Jinbei has won the trust of over 2 million users and is honored as the "People's Vehicle".

JINBEI has over a hundred models, forming a complete product matrix, including Jinbei Haise, Jinbei Haise King, Jinbei New Express, Jinbei Grand Haise, etc. The products are centered on the core advantages of "reliable quality and durability", comprehensively covering multiple fields such as passenger transport, logistics, business, and special vehicles. JINBEI built the most rich and professional product system in China's light commercial vehicle market. Continuously lead the innovative development of the industry.

JINBEI is also actively expanding its overseas market. As early as 2006, it was designated as a "National Whole Vehicle Export Base" by the Ministry of Commerce and the National Development and Reform Commission of China, forming a complete whole vehicle export sales network. It has covered more than 80 countries and regions including Asia, Africa, the Middle East, Central and South America, and Australia. In the future, Jinbei will establish multiple overseas production bases around the world, set up over 50 importers and more than 500 sales and service outlets and comprehensively promote its export strategy and international product layout.