Founded in 1991, TrueColor has formed one-stop stationery supply capability through 25 years persistent efforts, supported by large-scale in-house production facilities in five key categories including writing instruments, art materials, students supplies, office supplies and early childhood education products. Thousands of products covering the demands from schools, offices and homes, are welcome nationwide and in global markets as well.

Insisting on innovation-driven development strategy, TrueColor has built four domestic-leading R& D centers for precision machinery, fine chemicals, pen & Stationery and education products, developed numbers of China first technologies and products, such as 1st gel ink pen and 1st set of high precision tip making machine. TrueColor brings forth hundreds of new fashion products annually. These outstanding technologies, creative designs and quality products secure the brand leading position in the market.

By providing schools and homes with creative education solution which combining media materials + contents with enrichment courses, and building corresponding promotion platform with education organization, TrueColor is constructing an education-Eco to supply full solutions to meet demands of phycology, creativity, language, reading, science and mathematics.

TrueColor has built a full-channel sales network covering overseas marketing, traditional distribution and hyper mart sales, E-commerce and office direct sales, and devoted to build an O2O coordinated sales system. The distribution network supply logistics and terminal service for more than 37000 stores. TrueColor's supplying products to more than 50 countries through building a long term partnership relation with world top brands.

As one of the most influential brand in the China stationery industry, with great honor, TrueColor has been appointed as one of the 8 partners for the application of 2022 Beijing Olympic Winter Game. Cuya cartoon has grown to a well-known independent character after over 15 years promotion.